In the world of advertising Super Tuesday reminds us that the next political windows will begin 60 days prior to election day (September 8th) and 45 days prior to a September primary. The political window, explained quickly, means that campaigns must, by law, be given the lowest unit rates by TV and Radio stations. This Continue Reading

This is our first blog post. So please, be gentle. Before flying headlong into the future I’d like to comment on the creation of Waverider Communications. In order to better serve our clients, both current and future (you’re out there, you just don’t know it yet), break out from the pack, make a statement, plant Continue Reading